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SgInstaPussies: A new initiative to help street cats



You’ve probably heard all about the highly controversial SGInstaBabes scandal but have you heard about SGInstaPussies yet?

Yes. You heard that right. Riding on the wave of the infamous saga, an initiative has been set up by social media agency GOODSTUPH to help street cats.

The initiative, which was cleverly worded, allowed people to pledge monthly allowances to animal welfare group, Cat Welfare Society to help them take care of the country’s street cats and to continue their work.


The Patreon page, which was set up in the style of the SGInstaBabes page, promises donors that they will be able to enjoy all the perks of owning a cat such as playing with it, feeding it and lazing around with it.

At the end of the campaign though, they admit that the perks are not real but that donors can enjoy the satisfaction of knowing that they have saved a furry life and helped to keep them safe and alive.

This is the full post on the campaign:

Hi everyone! We are your friendly neighbourhood pussies from Singapore. We are cute, loveable and ever so ready to be adopted by you.

We really enjoy just living our lives, and welcome you taking photographs and videos of us. Check out what we look like on our Facebook page and Website.

However, being a cat is difficult. Especially if we have no home, because it takes up time and money to care for us. Plus, by joining our exclusive community, we’re able to spread the word about our plight and eventually move into our new homes with you. Depending on the tier you’re subscribed to, you can enjoy all the perks of owning a cat like playing, feeding, and just lazing around with us!

Every dollar you pledge to us is highly appreciated and we promise that we will put them to good use to continue creating a better society for cats in Singapore. Thanks for your contribution in advance!

The benefits offered are not real, but the satisfaction of saving our lives is. Cat Welfare Society needs over $60,000 a month to run at full capacity. Your support is critical to us because it allows us to sustain our:

1. Sterilisation Programmes
2. Mediation Efforts
3. Educational Outreach

This initiative is by GOODSTUPH. All donations go direct to Cat Welfare Society.

The Cat Welfare Society needs over $60,000 a month to sustain their mediation efforts, sterilisation programmes and education outreach and every dollar counts.

If you would like to contribute to this cause, visit their Patreon page and donate now.

Camillia is always found with a book in her hand and her phone in the other. She loves food and doesn't understand how people can "forget to eat". She will also do literally anything for a good Instagram picture.

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